Men's Fashion Retailer - Transforming Fashion with 3D Configurator
Our partnership with a reputable Men's Fashion Retailer resulted in a digital transformation that introduced an entirely new dimension to their brand, enhancing customer experiences and modernising their online presence.
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About
This retailer's vision of modern tailoring reflects the aspirations of men who value personalized style. It's not just about clothing; it's a journey of self-discovery. Our role as their agency is to enhance this experience, where traditional tailoring traditions merge with contemporary design.
Challenge
Being a trailblazing menswear brand, they were keen to revolutionise the online shopping experience for their customers. Their goal was to create an immersive platform that would allow shoppers to customise every aspect of their garments and achieve their perfect look. They envisioned a state-of-the-art 3D configurator to bring this vision to life.
Solution
In collaboration with this retailer, we embarked on an ambitious journey to develop a cutting-edge 3D configurator for their fashion products. The project entailed creating an extensive library of 3D assets, totaling over 200,000, to showcase the limitless possibilities that 3D configurators could offer in the fashion industry
- Rendering Innovation: To further enhance the visual experience, we harnessed the power of 3D renders. By replacing expensive photography with cost-efficient, hyper-realistic 3D renders, we offered a level of quality that was indistinguishable from traditional photography.
- Immersive Personalisation: The 3D configurator allowed customers to immerse themselves in the process, customising every facet of their chosen products. From selecting different fabrics and buttons to adding personalised engravings, the configurator provided an unparalleled level of personalisation.
Results
The integration of the 3D configurator into the retailer's existing order platform was a game-changer:
- 220,000 3D Assets: We created an extensive library of 220,000 3D assets, ranging from jackets and trousers to shoes, sneakers, ties, and more.
- +25% Monthly Recurring Revenue: The introduction of the 3D configurator led to a significant increase in monthly recurring revenue, highlighting the strong appeal of personalisation.
- 56% More Visuals: The platform offered a 56% increase in visual content, providing customers with a comprehensive understanding of their customised products.
- 85% Better Customer Experience: By allowing customers to design their garments to perfection, the retailer delivered an 85% improved customer experience, creating a more profound connection with their brand.
The 3D configurator has ushered in a new era for the retailer, positioning them as a pioneer in fashion personalisation. It combines style and substance, giving customers the power to create their ideal look while significantly enhancing the brand's online presence and profitability. With an innovative blend of 3D technology and fashion, the retailer has set a new standard for the menswear industry and redefined the shopping experience for the modern, fashion-forward man.
