Elevating KONI's international digital presence

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Elevating KONI in the Digital Realm

For over 50 years, KONI has been at the forefront of innovation in the automotive industry. It all began in 1932 when KONI introduced the world's first adjustable hydraulic shock absorber, revolutionising the way vehicles perform. Today, KONI is a distinguished leader renowned for its high-performance dampers tailored for motorsports, commercial vehicles, and passenger cars. The brand is synonymous with unmatched quality and durability in the industry.

Challenge

‍KONI, a renowned name in the automotive industry, approached our digital agency seeking a comprehensive digital transformation. They aimed to revamp their online presence, modernise their image, and showcase their high-quality suspension systems to a global audience effectively.

‍Solution

‍Together with The Brink we embarked on a transformative journey with KONI, revolutionising their digital landscape. The scope of our project was extensive, covering various facets of their digital ecosystem.

• New E-Commerce Platform: We spearheaded the development of a world-class e-commerce platform, meticulously designed to cater to KONI's diverse global audience. This platform became the cornerstone of their online presence, providing a seamless shopping experience for customers worldwide.
• Visual Assets: Our team delved into the realm of 3D visualisation, crafting an extensive array of visual assets. This included high-fidelity renders, over 25 dynamic animations, comprehensive product explanatory renders, intricate exploded views, and an abundance of packshots spanning various vehicle categories.
• Imagery for Product Listings: To enhance KONI's online product listings, we produced a vast collection of internal and external shots, tailored specifically for their European and US market e-commerce platforms. These images were meticulously designed to captivate potential customers and ensure a seamless online shopping experience.
• Product Catalog: We extended our services to create visuals for KONI's product catalog. Our goal was to present their advanced suspension systems in a visually appealing and easily comprehensible format, emphasising their quality and features.‍
• GA4 Server-Side Setup: To measure e-commerce data with unparalleled accuracy, we implemented a GA4 server-side setup. This advanced configuration not only ensures compliance with privacy regulations but also provides rich insights into customer behavior. It enables KONI to track the performance of their digital marketing efforts in depth, refining strategies for continued innovation.

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Result

1. Brand Assets: Over 60 brand assets created to reinforce KONI's brand identity.
2. Animations: More than 10 dynamic animations added for an engaging user experience.
3. Product Renders: A total of 250 product renders that showcased the intricacies of KONI's suspension systems.
4. E-commerce Sites: Creation of 5 distinct e-commerce sites tailored to different markets.‍
5. Digital Performance Insights: Through the GA4 server-side setup, KONI now has a robust framework for tracking and analysing digital marketing performance, setting a new standard for digital excellence in the automotive industry.

This collaborative journey with KONI not only enhanced their brand visibility but also contributed significantly to their marketing and sales initiatives. The revitalised digital assets now stand as a testament to KONI's commitment to excellence in the automotive industry.